Website Copywriting Intake Form

Section 1

Copy Direction & Goals

The more specific you are, the less back-and-forth we need and the faster we can write copy that sounds like you, speaks to your audience, and converts.

What is the single most important action you want a visitor to take on your website? *

Please choose an option.

How would you describe the tone you want your website copy to have? *

Please choose an option.

If Other, describe the tone

This field is required.

Write 2 to 3 sentences the way you would naturally explain your business to someone at a networking event. *

This field is required.

Are there any words, phrases, or tones you want us to AVOID in your copy? *

This field is required.

Are there any compliance, legal, or industry-specific disclaimers we need to work into the copy? *

This field is required.

Section 2

Pages That Need Copy Written

Confirm which pages Adode Media writes versus copy you will provide yourself.

You selected your pages in the Web Design Intake Form. For each page below, indicate who is writing the copy.

Homepage *

Adode WritesClient Provides

Please choose an option.

About / Our Story *

Adode WritesClient Provides

Please choose an option.

Services / Programs *

Adode WritesClient Provides

Please choose an option.

Team Page *

Adode WritesClient Provides

Please choose an option.

Testimonials / Results *

Adode WritesClient Provides

Please choose an option.

Blog / Content *

Adode WritesClient Provides

Please choose an option.

Contact Page *

Adode WritesClient Provides

Please choose an option.

E-Commerce (product descriptions) *

Adode WritesClient Provides

Please choose an option.

Resource Hub *

Adode WritesClient Provides

Please choose an option.

Audience-Specific Landing Page(s) *

Adode WritesClient Provides

Please choose an option.

Events Page *

Adode WritesClient Provides

Please choose an option.

Media Page *

Adode WritesClient Provides

Please choose an option.

Other page (name it)

This field is required.

Who writes the Other page above?

Adode WritesClient ProvidesNot applicable

Please choose an option.

If you are providing your own copy, it must be submitted as a finalized Google Doc or Word document before the build phase begins. Unfinished copy delays your launch date.

Section 3

Homepage Copy

The hero section needs to immediately communicate who you help, what you do, and what to do next.

Your homepage has one job: get the right visitor to take the next step in 5 seconds or less.

Complete this sentence to draft your hero headline: We help [who] achieve [what] by [how]. *

This field is required.

What are the 3 core things you want every visitor to understand about your business? *

This field is required.

If Other, name the button

This field is required.

Is there a secondary call-to-action?

e.g. Learn More below the hero, or a secondary button

This field is required.

What objections or hesitations does your ideal client typically have before hiring or contacting you?

This field is required.

List any specific stats, milestones, or proof points you want featured on the homepage.

This field is required.

Section 4

About / Our Story Copy

The About page is a trust-building tool. The goal is to make the right person feel like they finally found who they have been looking for.

What is the founding story of your business? Why did you start it? *

This field is required.

What is your mission statement? If you do not have one, describe what you are here to do in one or two sentences. *

This field is required.

What do you want visitors to feel after reading your About page? *

Please choose at least one.

List credentials, certifications, years of experience, awards, or media features that establish your authority.

This field is required.

Is there a team section on this page, or a separate Team page?

Team section on the About pageNo team section, founder-focused onlySeparate Team page

Please choose an option.

For each team member to be featured, provide name, title, and a 2 to 3 sentence bio. You can also attach a document at the end.

This field is required.

Section 5

Services / Programs Copy

Strong service copy speaks directly to the problem your client has right now and makes it clear why you are the right choice. Complete a block for each service. If you have more than 3, attach a document at the end.

Service / Program 1

Name of service or program *

This field is required.

Who is this specifically for?

Describe the ideal client for this service

This field is required.

What problem does it solve for them? *

This field is required.

What does the client receive? (deliverables, process, outcomes) *

This field is required.

What makes this service different from what competitors offer? *

This field is required.

Service / Program 2

Name of service or program

This field is required.

Who is this specifically for?

Describe the ideal client for this service

This field is required.

What problem does it solve for them?

This field is required.

What does the client receive? (deliverables, process, outcomes)

This field is required.

What makes this service different from what competitors offer?

This field is required.

Service / Program 3

Name of service or program

This field is required.

Who is this specifically for?

Describe the ideal client for this service

This field is required.

What problem does it solve for them?

This field is required.

What does the client receive? (deliverables, process, outcomes)

This field is required.

What makes this service different from what competitors offer?

This field is required.

Do you want a comparison table, package tiers, or a How It Works section on the services page?

Yes, comparison tableYes, package tiersYes, How It Works stepsNo, straightforward service descriptions

Please choose an option.

Section 6

Testimonials & Results

Strong testimonials are outcome-specific. Provide as many as you have and we will select the strongest.

Paste your top 3 to 6 client testimonials below. Include name, role/title, and company where the client consents. *

This field is required.

Do you have quantifiable results or case study data to feature? *

This field is required.

Do you have video testimonials to embed?

Yes, I will provide links or filesNot yet but I can get them within 2 weeksNo

Please choose an option.

Section 7

Additional Pages

Copy for the rest of your site. Fill in whichever sections apply to your build.

Blog / Content

Do you want launch blog posts or pillar content written?

YesNoMaybe, let us discuss at kickoff

Please choose an option.

If yes, list 2 to 3 topics or working titles for launch content

This field is required.

Events

List your next 1 to 2 events with name, date, location, and a brief description

This field is required.

E-Commerce Product Descriptions

If you sell products or digital downloads, list each item with name, key features, and the outcome it delivers

This field is required.

Audience-Specific Landing Pages

For each landing page, describe the audience segment and the single action you want them to take

This field is required.

Media / Press

List press features, podcast appearances, speaking engagements, or publication mentions to include

This field is required.

Section 8

Final Notes

Review this alongside your Web Design Intake Form before your kickoff call. Together they give our team everything needed to begin writing.

Is there anything specific about your business, audience, or goals that has not been covered in this form or the Web Design Intake Form?

This field is required.

What is your preferred website launch date (if applicable)?

This field is required.

Is there a specific campaign, event, or deadline this launch needs to align with?

This field is required.

Attach any additional materials (bios, past copy, sample messaging)

This field is required.

Copy Direction & Goals

Pages That Need Copy Written

Homepage Copy

About / Our Story Copy

Services / Programs Copy

Service / Program 1

Service / Program 2

Service / Program 3

Testimonials & Results

Additional Pages

Blog / Content

Events

E-Commerce Product Descriptions

Audience-Specific Landing Pages

Media / Press

Final Notes

Thank You!